When the globally proclaimed ‘Queen of Pop’ needs a throne dazzling enough to capture the attention of more than 100 million viewers worldwide, she knew exactly where to go. Jimmie Martin didn’t hesitate when they were asked to design her the spectacular, avant-garde chariot-cum-podium-cum-throne, upon which Madonna entered the Lucas Oil Stadium, Indianapolis, for the Super-Bowl XLVI yesterday evening.

Featuring a black polished walkway and gilded poles raised above two sphinx’ dripping in black Swarovski crystals, this one of a kind Egyptian inspired work of art would make Cleopatra green with envy. Behind the seat of the throne were the tall and unmistakable initials M.D.N.A (the title and feature track of Madonna’s next album) scrawled in Jimmie Martin’s signature graffiti script. This piece of work has a place in history as both an impactful yet harmonious collaboration between the Queen of Pop – Madonna, and award-winning London based design duo – Jimmie Martin.

Of the collaboration, Jimmie Martin’s Creative Director Jimmie Karlsson quoted – “We were absolutely thrilled to be contacted by Madonna’s team asking us to work with her on what is arguably the most highly televised sporting event in the United States, if not worldwide. Everyone involved have been absolutely great to work with and the attention to detail has been amazing. From being a fan growing up in Sweden and now seeing our piece on stage with Madonna has been incredibly surreal.”

Company Director Martin Nihlmar shared similar sentiment. “The atmosphere watching Madonna carried out by an army of dancers on our creation – even from sitting at home in the UK felt utterly electric. We [Jimmie and I] both felt such a sense of gratification in terms of brand recognition and business growth from our humble beginnings. We owe her and her team a huge thank you, just for the experience we have had working on this!”

© photos by Kevin Mazur

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EDITORS NOTES: Jimmie Martin Limited is a luxury furniture brand established in London since 2004. Based in Kensington they have expanded into homeware with soft furnishings, wallpapers, lamps, art, sculptures and more. As well as having a separate interior design service. Working with private, commercial and high profile clients, Jimmie Martin provides an eclectic showcase of one-off pieces of furniture combining the decadent and quirky with the nostalgic and urban. All pieces are individually finished off with hand painted artwork to either the customer’s choice, or to the ideas of the founders, Jimmie Karlsson and Martin Nihlmar. There is a rare consistency of sophisticated pieces combined with a sexy, modern design element. In June 2005 Jimmie Martin won the award of best “New Designer in Practice” at the Design and Decorations Awards. Jimmie Martin was also nominated as a finalist in the furniture design category. Their Interior design business has recently been included in Andrew Martin’s – Interior Design Review Volume 16 & 17. The Jimmie Martin London showroom is located at 77 Kensington Church Street, London W8 4BG.



One-off pieces made exclusively for the Lobby, Bar and The Presidential Suite at the Surrey Hotel in New York.




Donated by Jimmie Martin – Signed by Kylie Minogue Crystals Donated by

This exquisite and one-off piece has been made exclusively for the Lighthouse Gala Auction by award-winning designers Jimmie Martin. The design incorporates a hand painted portrait of Kylie taken from the Showgirl Homecoming tour, with hundreds of Swarovski crystals adorning the head-dress as well as armrests along side Kylies very own handwritten signature. Jimmie Martin have enjoyed great success in the media having featured in Vogue, Harpers and many other style and design publications the world over. Winners of the best “New Designer in Practice” at the prestigious Design and Decorations Awards in June 2005, their client base includes celebrities and designers such as Kelly Osbourne, Bungalow 8, Liberty, Kelly Hoppen, Pete Townsend and, now, Kylie Minogue.

SOLD FOR £4,000.00, The Lighthouse Gala Auction 2008 in aid of Terrence Higgins Trust at Christie’s, St James’s, London.

(Press release by Terrence Higgins Trust 2008).



Award winning design duo Jimmie Martin has created another unique ‘one-off’ piece. Jimmie Martin has claimed the copyright to a very special recipe consisting of Jamie Oliver’s favourite “Classic Victoria Sponge” cake. The chair is signed by Jamie himself and will be on display on the night of the auction.

Chair donated to auction in aid of “A Big Night Out with Jamie Oliver foundation” October 2010.



Charitable event during London Fashion Week 2010 in aid of Chaudwells children foundation. Chair donated by Jimmie Martin to charity auction.



This table and chairs has been commissioned by Pete Townshend from “The Who”, and his partner Rachel Fuller, for the set of the live internet/TV show “In The Attic” that will follow The WHO on their world tour starting June 2006. Pete smashed this guitar on stage at a concert in Japan years ago in front of thousands of fans. The initials on the chairs are for In The Attic’s hosts, Rachel Fuller & Michael Cutberth.

The table has got 3 drawers underneath, which on the live show will get pulled out and signed by celebrities and other artists who have been invited on to the show. After a year on tour and around 100 live shows later, the drawers will be covered with signatures from smaller and larger celebrities and artists, and will then be auctioned our to a charity which will get chosen by Pete, Rachel and ourselves, Jimmie & Martin. The table and chairs was signed Monday 12 th of June 2006 by Pete and Rachel before sealing the Perspex box.




BBC 2 – HOMES FOR LIFE, Wednesday 15th July 2009. Baby Grand Piano, Silver leaf with zebra pattern. Commissioned piece for private clients.